Building an Integrated Social Media Campaign

Building an Integrated Social Media Campaign

Thursday 13 February, 12.30 - 16.30 (04 hours), RaisE Business Centre

This intermediate workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice. In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?
• This is an intermediate workshop, and so delegates need to have a solid understanding of social media. 
• We’ll explore what an effective campaign is like, and how to both think about creative approaches and then manage operational delivery.
• Smaller groups (up to 12) provides more personal support to each business based on their needs.

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