Merchandising & Customer Service Excellence on the High Street
10/03/2026 | 2:00pm - 4:30pm
Event Location: Burnby Hall
Event Address: Burnby Hall, 33 The Balk, Pocklington, YORK, East Riding Of Yorkshire, YO42 2QF
Contact Telephone: 01482 391622
Contact Email Address: business.support@eastriding.gov.uk
Event Description
Merchandising & Customer Service Excellence on the High Street - Turning Footfall into Spend & Repeat Business
Tuesday 10 March, 14.00pm - 16.30pm (2.5 hours), Burnby Hall, Pocklington
On the high street, customers make decisions quickly. This practical workshop explores how layout, displays, pricing and customer service work together to influence customer behaviour, increase conversion and encourage repeat visits.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session focuses on realistic, low-cost improvements that businesses can implement immediately. Participants will look at their space through the eyes of the customer and understand how confident, consistent service supports merchandising to turn footfall into spend.
No theory — just practical actions that work in real high street environments.
Key Learning Objectives
By the end of the workshop, participants will be able to:
• Understand how merchandising and service influence buying decisions
• Improve layout and flow to support conversion
• Use displays and pricing to build customer confidence
• Link customer service behaviours to product placement and sales
• Create greater consistency across teams
• Identify practical actions to increase spend and repeat visits
Delivered by expert Insight6 on behalf of Hull and East Yorkshire Business Support Services.
If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today!
Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Riding Service of East Riding of Yorkshire Council, HEY Growth Hub, and Invest Hull. These images may be used in social media, in printed and electronic promotion of our services and events and shared with our delivery partners (HEY Growth Hub and Invest Hull) for similar promotional purposes.
The images will be stored electronically on Council networks and may also be securely shared with our partners. All stored images will be reviewed annually to ensure they remain relevant and appropriate. Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for these purposes. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will not be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment, or distress. Images may also be used to validate that the session or support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These validation images will not be available to the general public but will be retained until at least 2035.
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